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Fundraising Pharmacy invivite you to join us in Winnipeg for the second annual WCFC -- the only national-level, multi-day, annual professional development opportunity for fundraisers in western Canada.

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Wednesday, May 31
 

07:30

Registration
Wednesday May 31, 2017 07:30 - 08:30
Convocation Hall

08:00

Breakfast
Wednesday May 31, 2017 08:00 - 08:30
Convocation Hall

08:30

Fundraising With Your Big Boss, Board and Board Members | MasterClass part 1
Limited Capacity seats available

Simone's masterclass last year focused on governance: What it is (and isn’t!).  Board committees.  Distinction between board and board member.  Recruitment.  Board meetings.  All good governance stuff.

This year she's focusing on fundraising.  Fundraising with your board, board members, and the big boss, your CEO.

Simone will explore “why,” not just “what” and “how.” You’ll leave with specific things to do, a very good handout, and lots of thoughts about how to make things better.

Bring your board members with you.  Bring the big boss, too.

Learn together.

(And let Simone tell them the stuff they might be surprised to hear!)

Together, we’ll start with a quick, mini refresh on governance fundamentals. (Or, as I think of them, “rules of the road to avoid mediocrity.”) If you attended my masterclass last year, you can help lead this!

Most of the time, we’ll explore the following topics – and other things you think of:

  • Building a board for money, connections, money and…
  • Making sure the big boss knows the right fundraising stuff and then leaves you alone!
  • Controlling the fund development committee
  • Engaging board members and the board and boss appropriately – and keeping them away from the inappropriate
  • Training them because they do benefit from training
  • Looking in the mirror and improving your enabling skills

P.S. Send Simone your confidentail concerns, questions and consternations (well in advance) and she'll weave them in to the day!


Speakers
avatar for Simone Joyaux

Simone Joyaux

Board development. Fund development., Joyaux Associates
Colleagues describe Simone as one of the most thoughtful, inspiring, and provocative leaders in the NGO sector. In January 2016, she began her 29th year as a fulltime consultant specializing in fund development, boards/governance, and strategic planning. | | Simone presents around the world... Read More →



Wednesday May 31, 2017 08:30 - 10:15
Convocation Hall

10:15

10:30

Fundraising With Your Big Boss, Board and Board Members | MasterClass part 2
Limited Capacity seats available

Simone's masterclass last year focused on governance: What it is (and isn’t!).  Board committees.  Distinction between board and board member.  Recruitment.  Board meetings.  All good governance stuff.

This year she's focusing on fundraising.  Fundraising with your board, board members, and the big boss, your CEO.

Simone will explore “why,” not just “what” and “how.” You’ll leave with specific things to do, a very good handout, and lots of thoughts about how to make things better.

Bring your board members with you.  Bring the big boss, too.

Learn together. 

(And let Simone tell them the stuff they might be surprised to hear!)

Together, we’ll start with a quick, mini refresh on governance fundamentals. (Or, as I think of them, “rules of the road to avoid mediocrity.”) If you attended my masterclass last year, you can help lead this!

Most of the time, we’ll explore the following topics – and other things you think of:

  • Building a board for money, connections, money and…
  • Making sure the big boss knows the right fundraising stuff and then leaves you alone!
  • Controlling the fund development committee
  • Engaging board members and the board and boss appropriately – and keeping them away from the inappropriate
  • Training them because they do benefit from training
  • Looking in the mirror and improving your enabling skills

P.S. Send Simone your confidentail concerns, questions and consternations (well in advance) and she'll weave them in to the day!


Speakers
avatar for Simone Joyaux

Simone Joyaux

Board development. Fund development., Joyaux Associates
Colleagues describe Simone as one of the most thoughtful, inspiring, and provocative leaders in the NGO sector. In January 2016, she began her 29th year as a fulltime consultant specializing in fund development, boards/governance, and strategic planning. | | Simone presents around the world... Read More →



Wednesday May 31, 2017 10:30 - 12:00
Convocation Hall

12:00

Lunch
Limited Capacity seats available

A delicious lunch break with a twist.

Wednesday May 31, 2017 12:00 - 13:30
Riddell Hall

13:30

Fundraising With Your Big Boss, Board and Board Members | MasterClass part 3
Limited Capacity seats available

Simone's masterclass last year focused on governance: What it is (and isn’t!).  Board committees.  Distinction between board and board member.  Recruitment.  Board meetings.  All good governance stuff.

This year she's focusing on fundraising.  Fundraising with your board, board members, and the big boss, your CEO.

Simone will explore “why,” not just “what” and “how.” You’ll leave with specific things to do, a very good handout, and lots of thoughts about how to make things better.

Bring your board members with you.  Bring the big boss, too.

Learn together. 

(And let Simone tell them the stuff they might be surprised to hear!)

Together, we’ll start with a quick, mini refresh on governance fundamentals. (Or, as I think of them, “rules of the road to avoid mediocrity.”) If you attended my masterclass last year, you can help lead this!

Most of the time, we’ll explore the following topics – and other things you think of:

  • Building a board for money, connections, money and…
  • Making sure the big boss knows the right fundraising stuff and then leaves you alone!
  • Controlling the fund development committee
  • Engaging board members and the board and boss appropriately – and keeping them away from the inappropriate
  • Training them because they do benefit from training
  • Looking in the mirror and improving your enabling skills

P.S. Send Simone your confidentail concerns, questions and consternations (well in advance) and she'll weave them in to the day!


Speakers
avatar for Simone Joyaux

Simone Joyaux

Board development. Fund development., Joyaux Associates
Colleagues describe Simone as one of the most thoughtful, inspiring, and provocative leaders in the NGO sector. In January 2016, she began her 29th year as a fulltime consultant specializing in fund development, boards/governance, and strategic planning. | | Simone presents around the world... Read More →



Wednesday May 31, 2017 13:30 - 15:00
Convocation Hall

15:00

15:15

Fundraising With Your Big Boss, Board and Board Members | MasterClass part 4
Limited Capacity seats available

Simone's masterclass last year focused on governance: What it is (and isn’t!).  Board committees.  Distinction between board and board member.  Recruitment.  Board meetings.  All good governance stuff.

This year she's focusing on fundraising.  Fundraising with your board, board members, and the big boss, your CEO.

Simone will explore “why,” not just “what” and “how.” You’ll leave with specific things to do, a very good handout, and lots of thoughts about how to make things better.

Bring your board members with you.  Bring the big boss, too.

Learn together. 

(And let Simone tell them the stuff they might be surprised to hear!)

Together, we’ll start with a quick, mini refresh on governance fundamentals. (Or, as I think of them, “rules of the road to avoid mediocrity.”) If you attended my masterclass last year, you can help lead this!

Most of the time, we’ll explore the following topics – and other things you think of:

  • Building a board for money, connections, money and…
  • Making sure the big boss knows the right fundraising stuff and then leaves you alone!
  • Controlling the fund development committee
  • Engaging board members and the board and boss appropriately – and keeping them away from the inappropriate
  • Training them because they do benefit from training
  • Looking in the mirror and improving your enabling skills

P.S. Send Simone your confidentail concerns, questions and consternations (well in advance) and she'll weave them in to the day!


Speakers
avatar for Simone Joyaux

Simone Joyaux

Board development. Fund development., Joyaux Associates
Colleagues describe Simone as one of the most thoughtful, inspiring, and provocative leaders in the NGO sector. In January 2016, she began her 29th year as a fulltime consultant specializing in fund development, boards/governance, and strategic planning. | | Simone presents around the world... Read More →



Wednesday May 31, 2017 15:15 - 16:45
Convocation Hall

17:15

Opening Night Happy Hour
Join us after Day 1's MasterClass for a pint or pinot (probably go with the pint) at a lively spot that's a Winnipeg mainstay with everyone from students to seniors and has-beens to hipsters.  The King's Head is  a very pleasant 15-minute walk through The Exchange District from the WCFC2017 hub at UWinnipeg and less than 5 minutes by car/taxi/ride-share.


Wednesday May 31, 2017 17:15 - 19:30
King's Head Pub 120 King St, Winnipeg, MB R3B 1H9
 
Thursday, June 1
 

07:00

Registration
Thursday June 1, 2017 07:00 - 08:15
Convocation Hall

07:30

Breakfast
Thursday June 1, 2017 07:30 - 08:15
Convocation Hall

08:15

Welcome and WCFC Opening
Limited Capacity seats available

Thursday June 1, 2017 08:15 - 08:25
Eckhardt Gramatté Hall

08:25

Simone Joyaux's Opening Keynote: Planning for any future that could come along
Limited Capacity seats available

It’s pretty scary out there sometimes.

So many things that we can’t control must but cope with – like the economy.  So many things that we can fight for or against – like politics and policy.  Changes in the for-profit and non-profit sectors.  Changes in the public sector.

How do we manage all this?  How do we build organizations that can survive and even flourish in these times or any time?

Just imagine. Exploring issues from various vantage points.

How might that help?


Speakers
avatar for Simone Joyaux

Simone Joyaux

Board development. Fund development., Joyaux Associates
Colleagues describe Simone as one of the most thoughtful, inspiring, and provocative leaders in the NGO sector. In January 2016, she began her 29th year as a fulltime consultant specializing in fund development, boards/governance, and strategic planning. | | Simone presents around the world... Read More →



Thursday June 1, 2017 08:25 - 09:40
Eckhardt Gramatté Hall

09:40

10:00

B1-1: AFP Manitoba Chapter presents: Can Philanthropy Become a Tool for Reconciliation?
Limited Capacity seats available

Moderated by Mary Beth Taylor, a panel of experts from the Indigenous and non Indigenous communities will examine the role of the charitable sector in reconciliation including the analysis of the Truth and Reconciliation recommendations and how they can be aligned with Canadian philanthropic principles and policies.


Moderators
avatar for Mary Beth Taylor

Mary Beth Taylor

President & Chief Fundraising Strategist, The Creaddo Group
Mary Beth Taylor, CFRE, has over 20 years of experience in the charitable sector. A proud graduate of the University of Manitoba, she spent eight years on their alumni & development team. Mary Beth obtained her CFRE in 2003 and has taught numerous fundraising courses with topics ranging from the History of Philanthropy to Campaign Planning. She has also volunteered with AFP, CAGP, AMREF Canada, WWF-Canada, The Company Theatre, Best Buddies, HYTES, and her local community centre. Mary Beth has worked on a number of capital campaigns in Manitoba and Southern Ontario, whose combined campaign goals were $1.5 Billion. She has local, national and international fundraising experience and has worked at the U of M, McMaster, U of T, Sunnybrook Health Sciences Centre... Read More →

Thursday June 1, 2017 10:00 - 11:15
Eckhardt Gramatté Hall

10:00

B1-2: Stick your head in that machine. It helps fundraising!
Limited Capacity seats available

Who knew? 

Sticking our heads into MRI machines shows what turns us on.

Neuroscience research is explaining how the brain works and giving us new insights into donor decision-making and other key philanthopic behaviours.  Think about how that will help you with your fundraising!

Learn all about the latest insights with Simone.  


Speakers
avatar for Simone Joyaux

Simone Joyaux

Board development. Fund development., Joyaux Associates
Colleagues describe Simone as one of the most thoughtful, inspiring, and provocative leaders in the NGO sector. In January 2016, she began her 29th year as a fulltime consultant specializing in fund development, boards/governance, and strategic planning. | | Simone presents around the world... Read More →



Thursday June 1, 2017 10:00 - 11:15
Classroom 3M64

10:00

B1-3: It's The Most Wonderful Time of Year (to be a fundraiser)
Limited Capacity seats available

Do you want to go back to your office with a plan to raise more money for your charity this year?  Then this session is perfectly timed for maximum impact!

In North America, most charities receive 30% or more of their annual donations in December, much of it delivered through holiday direct marketing campaigns. Would you like to learn how to make your next holiday campaign a real treat for your donors and your boss? Need some powerful strategies to inspire more donors to respond your appeal and boost average gift size? Then this session is the perfect holiday gift for you, your boss and your charity's mission!

Join us to learn how you can inspire your donors to leave your cause a big gift under the holiday tree.  You’re guaranteed to take home practical tips from successful holiday campaigns from across Canada (and one from New Zealand) that you can put to work right away.

Learn:

-how to tell powerful stories that cut through the holiday noise and inspire donors
-powerful ideas to ensure your appeal gets noticed
-how a 5-cent item boosts donor engagement and sends results soaring


Speakers
avatar for Jennifer R. Collins

Jennifer R. Collins

Special Projects Officer, Ajax Pickering Hospital Foundation
After graduating from Queen’s University (BA in English Literature and an Honours BA in Classical Studies), Jennifer began her career at the Anglican Diocese of Toronto before moving to the Canadian Film Centre as the Managing Director, Worldwide Short Film Festival.For the last ten years at Rouge Valley Health System Foundation, Jennifer has been Special Projects Officer. Projects that keep her busy include managing donor recognition, the direct response program and staff lottery.Jennifer is also proud to have helped raise over $5 million in just two years through the... Read More →
avatar for David Kravinchuk

David Kravinchuk

Chief Advice Dispenser, Fundraising Pharmacy
Your WCFC2017 Conference Host is passionate about prescribing professional and practical fundraising solutions, David opened his very own Fundraising Pharmacy (FRx) to dispense name-brand advice (at generic prices!), game-changing bequest marketing and powerful direct marketing projects for charities across Canada and internationally. | | FRx's diverse range of clients include Community Living Toronto, Luther College (Regina), New Democratic Party of Manitoba, Outward Bound New Zealand, St... Read More →



Thursday June 1, 2017 10:00 - 11:15
Classroom 3M65

10:00

MW1: Major Gifts & Major Campaigns: The Art and Science of Success; PART 1: The Science and Discipline of a “Systems Approach”
Limited Capacity filling up

PLEASE NOTE:
Registration for PART 2 will be blocked and all PART 1 participants will be automatically registered for PART 2

Major Gifts  & Major Campaigns:  The Art and Science of Success
After almost 20 years of doing major gifts and major donor campaigns, at home and abroad, Tony Myers is more dedicated than ever to the concept of the Disciplined Campaign©.

His motto: “do it once, do it right” echoes in the ears of fundraisers on five continents.  He has found success among those who practice both the “art and science” of major gifts and major donor campaigns.

Part 1: The Science and Discipline of a “Systems Approach”

Most of us have heard about those huge multi-million dollar gifts that “other” charities get – news stories followed by questions from our bosses asking why we didn’t get the gift.  Behind the news stories of those huge gifts are stories of discipline.  They are stories of focused activity.  They are stories of hard work, diligence and persistence, but more than anything they are stories based on a “systems approach” – and yes, sometimes luck.

Join Tony Myers as he shares with you the full systems approach to major donor fundraising and major campaigns and why it has worked for charities around the world. 


Speakers
avatar for Tony Myers, CFRE, Ph.D., M.A., LL.B

Tony Myers, CFRE, Ph.D., M.A., LL.B

Principal and Senior Fundraising Counsel, Myers & Associates
Tony is a passionate enthusiast, fundraiser, consultant, strategist, author, speaker and coach who loves to raise money and help others to do the same. His life-time of experience in raising money and working with organizations in transition on 5 continents has shaped his expertise as fundraiser, consultant and... Read More →


Thursday June 1, 2017 10:00 - 11:15
Classroom 2M72

11:15

Comfort Break 1
Thursday June 1, 2017 11:15 - 11:20
...

11:20

B2-1 Finding Hidden Gems: Donor Analytics are the key to raising more money and saving you time
Limited Capacity seats available

Donor databases are gold mines of information.  Are you missing the hidden gems in your database?

Looking at your database in a new way may unlock donors with more capacity, opportunities for strengthening weaker revenue streams and providing stability to your fundraising goals annually.

Trends in giving, lapsed donors and potential monthly donors are some of the aspects of analytics that will be reviewed. Second gift conversion rate and Recency / Frequency and Monetary metrics - why are these important for you and your organization? Take the next step towards unlocking the gems in your database! 

Speakers
avatar for Samantha Tapley CFRE

Samantha Tapley CFRE

Marketing Director, Gryphon Fundraising
Samantha is a born fundraiser!  She has worked in all aspects of fundraising including legacy giving, capital campaigns, annual campaigns, grants, and special events.  Samantha’s experience also includes media relations and public relations. Currently Samantha is Director, Development at Ottawa-Carleton Lifeskills. Samantha has also worked for the Boys and Girls Club of Ottawa, The Ottawa Mission, the Ottawa Humane Society, and The Ottawa Hospital Foundation. Samantha has a passion for connecting donors to the needs of the community. Samantha started to work with Gryphon Fundraising sharing her knowledge of donor database analytics with other non-profits in Canada, the US, and Australia. She continues to work with Gryphon and hundreds of clients worldwide. | | Sam is a sought after speaker who has spoken at AFP International Conferences (2013 and 2014), CAGP National Conference (2013 and 2015) and ADRP International Conference (2012) as well as AFP Congress for 2013 and... Read More →


Thursday June 1, 2017 11:20 - 12:35
Eckhardt Gramatté Hall

11:20

B2-2: Fundraisers and Marketers: Your Secret Tool to Show Impact?
Limited Capacity seats available

Fundraisers, comms people and marketers of issue-based organizations: I know you sometimes struggle with showing impact to your donorfile. And what about engagement --  it can be challenging to send your list things to do and actions to take, right? And yet you're the issue-area expert. And yet you're providing services on the frontlines. 

You may have heard of the term policy advocacy, but I bet you haven't thought about it as a tool for fundraising, communications and engagement. We'll talk big picture (what it is and what it isn't, charities, advocacy, the CRA and the 10% rule) and we'll talk specifics (how to use it for fundraising, communications and engagement). I'll show examples from small and local to large and national organizations. We'll review different approaches, from 'grasstops' to grassroots. You'll learn how roles/teams can work together to help create maximum impact while also boosting revenue and engagement levels. Oh and let's not forget, re-affirming to your supporters why they support you ! 

You'll come away from this session knowing the theory and the practice, including:

  • What policy advocacy is and how, where and why to use it (and when not to).
  • A brief overview of how the Canadian rules around advocacy affect you (spoiler: not as much as you might think). 
  • How to use it for fundraising and marketing/communications and what overlapping goals can look like.
  • Examples of what some best in class organizations are doing.
  • A review of different internal structures, roles and their pros and cons (government relations vs. campaigner and closed-door meetings vs. online petitions etc…) and how teams can work together for mutual benefit.

Speakers
avatar for Ryann Miller

Ryann Miller

Care2 Director, Canada, Care2
Hi, I'm Ryann Miller. I'm a Director of Nonprofit Services at Care2. | | There I help nonprofits recruit and retain multichannel supporters and donor leads. I've been at Care2 for almost 6 years and have managed over 150 campaigns. With over 34 million members, Care is the largest online community of people standing together for good. | | Want to check out what we do and how we help nonprofits... Read More →



Thursday June 1, 2017 11:20 - 12:35
Classroom 3M64

11:20

B2-3: Bequestworld: Unlocking the maze of legacy marketing
Limited Capacity seats available

Millions of ordinary Canadian donors are stuck in a loop driven by standard fundraising models where their deeply held philanthropic dreams are never realized.

Just like the 'hosts' in the HBO series, Westworld, your annual giving donors have a deep secret.  But smart fundraisers can get ahead of the revolution that is about to begin.

Welcome to Bequestworld.  You’ll learn how you can start your donors on a journey to self-actualization and help them express their deepest personal values by making a gift in their will.

David will guide you through the maze of Bequest Marketing and show you how having respectful and carefully paced conversations about legacy gifts will help you achieve transformational fundraising success for your organisation.

No matter how many staff your organisation has or the size of your gift planning budget, you will leave with a wealth of ideas you can implement right away.

Practical.  Strategic.  Compelling.

Guaranteed!


 

Speakers
avatar for David Kravinchuk

David Kravinchuk

Chief Advice Dispenser, Fundraising Pharmacy
Your WCFC2017 Conference Host is passionate about prescribing professional and practical fundraising solutions, David opened his very own Fundraising Pharmacy (FRx) to dispense name-brand advice (at generic prices!), game-changing bequest marketing and powerful direct marketing projects for charities across Canada and internationally. | | FRx's diverse range of clients include Community Living Toronto, Luther College (Regina), New Democratic Party of Manitoba, Outward Bound New Zealand, St... Read More →




Thursday June 1, 2017 11:20 - 12:35
Classroom 3M65

11:20

MW2: Major Gifts & Major Campaigns: The Art and Science of Success; PART 2: The Art and Craft of Major Donor Success
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

PLEASE NOTE:
Registration for this session will be blocked and all PART 1 participants will be automatically registered for PART 2

Major Gifts  & Major Campaigns:  The Art and Science of Success

After almost 20 years of doing major gifts and major donor campaigns, at home and abroad, Tony Myers is more dedicated than ever to the concept of the Disciplined Campaign©.

His motto: “do it once, do it right” echoes in the ears of fundraisers on five continents.  He has found success among those who practice both the “art and science” of major gifts and major donor campaigns.

 Part 2:  The Art  and Craft of Major Donor Success

You can have the best systems in the world, but it you can’t get along with folks, if you can’t talk to your colleagues, and if you can’t have deep in and meaningful conversations with major donors, then how the heck are you going to get a major gift.

Join Tony Myers for this equally important session on the “Art of the Major Donor Conversation” and how it has worked in many different cultures around the world.


Speakers
avatar for Tony Myers, CFRE, Ph.D., M.A., LL.B

Tony Myers, CFRE, Ph.D., M.A., LL.B

Principal and Senior Fundraising Counsel, Myers & Associates
Tony is a passionate enthusiast, fundraiser, consultant, strategist, author, speaker and coach who loves to raise money and help others to do the same. His life-time of experience in raising money and working with organizations in transition on 5 continents has shaped his expertise as fundraiser, consultant and... Read More →


Thursday June 1, 2017 11:20 - 12:35
Classroom 2M72

12:35

Lunch generously provided by Donor Direct Consulting
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

A delicious lunch is yours to enjoy with a little free time.  Catch up with a colleague you haven't seen in years.  Meet a new friend.  Find out about that job you really want.  Or just reflect on the great morning.


Thursday June 1, 2017 12:35 - 13:15
Convocation Hall

13:15

Story Slam for Fundraisers
Limited Capacity seats available

Story Slams are no-holds barred competitive storytelling events.

WCFC's version is no different.  Five competitors will take the stage to their best, worst or just plain weirdest fundraising story and share how it imprved their skills or career.

5 random audience members will be selected to judge each story.

The winner will select their favourite charity recipient for a confernece delegate and sponosr 'pass-the'hat' donation.

You'll laugh.  You'll cry.  You'll leave inspired. 



Speakers
avatar for Alison Hagan

Alison Hagan

Director, Development, MS Society
Alison Hagan has worked as a fundraiser at the Multiple Sclerosis Society of Canada, Alberta and NWT Division for 19 years. She has done all the fundraising events, from organizing walks, bike, golf tournaments to third party fundraisers. Alison started as a coordinator out of a... Read More →


Thursday June 1, 2017 13:15 - 14:15
Eckhardt Gramatté Hall

14:15

Comfort Break 2
Thursday June 1, 2017 14:15 - 14:20
...

14:20

B3-1: The Art and Science of Fundraising: How to Use Both Sides of Your Brain to Raise More Money
Limited Capacity seats available

Art (writing, design, and creativity) and Science (analysis of facts and numbers) are both critical tools that you must have to succeed in fundraising. Each is defective without the other. If you have one and not both, you'll do poorly.

Art is what gives us the human connection in fundraising.  Donors give with their hearts, and Art helps us understand that and speak to the heart.  Science gives us the scientific method. Without that, we're guessing what works.  Science uncovers truths that we wouldn't see otherwise.

"Art only" fundraising is a hodge-podge of guesses and personal preferences. All you have to go on is what seems right, and we all live under the illusion that everyone is exactly like us. It doesn't work. And it's very common.  "Science only" fundraising is a mass of facts. It misses the real reasons people give, which are ineffable and emotional. It doesn't work. It's somewhat less common.

This session will look at the fundamentals of using both the right (Art) and left (Science) sides of your brain.

We'll take a practical approach that will enable you to take advantage of your own strengths and knowledge while tapping into the "other" side of your brain. 

Escape the guesswork that bedevils so many fundraisers. Use your whole mind and watch results improve!


Speakers
avatar for Jeff Brooks

Jeff Brooks

Creative Director, TrueSense Marketing
Jeff has been helping nonprofit organizations connect with their donors for 30 years. He has worked as a writer and creative director on behalf of top nonprofits in North America and Europe, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions. | | He has planned and executed hundreds of campaigns in direct mail, print, radio, digital, and other media that have motivated millions of donors to help make the world a better place. | | He blogs at futurefundraisingnow.com, podcasts at fundraisingisbeautiful.com, and is the author of three books: The Fundraiser's Guide to Irresistible Communications (2012), The Money-Raising Nonprofit Brand (2014), and most recently How to Turn Your Words into Money (2015). He lives in Seattle... Read More →
avatar for William Jacobs

William Jacobs

Managing Partner, Analytical Ones
William brings over 25-years of research and analytics experience to his clients. The company he founded, Analytical Ones, has served 100s of nonprofit organizations in the U.S., Canada and the U.K. His specialty is in direct response fundraising and donor behavior research. He is recognized for leveraging data into marketing insights that raise... Read More →



Thursday June 1, 2017 14:20 - 15:20
Eckhardt Gramatté Hall

14:20

B3-2: Sponsorship: Fact or Fiction?
Limited Capacity seats available

Sponsorship may be the most misunderstood word in a fundraiser’s toolkit.  Christi Cruz, Senior Manager, Community Affairs – TELUS will share insider’s secrets on what works, what doesn’t and how to ensure your sponsorship toolbox has the tools you need to get to YES!. 

This informative look into the world of corporate sponsorship will leave you full of insight and new ideas on creating proposals that work. In this session you will learn the new “rules” and walk away understanding what not to pitch to potential funders.


Speakers
avatar for Christi Cruz

Christi Cruz

Senior Manager, Community Investment, TELUS
Christi Cruz is a Senior Manager of Community Affairs at TELUS. Her current role at TELUS is as a senior strategy specialist and a communications generalist developing provincial and national community investment strategies, managing key partner relationships and directing the work of the TELUS Calgary and Manitoba Community Boards... Read More →


Thursday June 1, 2017 14:20 - 15:20
Classroom 2M72

14:20

B3-3: Global Planned Giving & Fundraising Perspectives
Limited Capacity seats available

Together, Tobin & Mary Beth have worked on global capital campaigns for WWF while leading fundraising teams at WWF-UK and WWF- Canada respectfully.

Today, they work as global partners in the consulting world. In this session, they will examine the trends for Planned Giving and fundraising in different cultural contexts focusing on Asia, Africa, Middle East, Europe and Australia. 

Speakers
avatar for Tobin Aldrich

Tobin Aldrich

Partner, Aldrich & Ward
Tobin Aldrich has over 20 years' experience in the not for profit sector having been Fundraising & Communications Director for WWF-UK, Concern Worldwide, Sightsavers, National Deaf Children's Society and Centrepoint. He has led teams who have raised well over £500 million/$750 mi... Read More →
avatar for Mary Beth Taylor

Mary Beth Taylor

President & Chief Fundraising Strategist, The Creaddo Group
Mary Beth Taylor, CFRE, has over 20 years of experience in the charitable sector. A proud graduate of the University of Manitoba, she spent eight years on their alumni & development team. Mary Beth obtained her CFRE in 2003 and has taught numerous fundraising courses with topics ranging from the History of Philanthropy to Campaign Planning. She has also volunteered with AFP, CAGP, AMREF Canada, WWF-Canada, The Company Theatre, Best Buddies, HYTES, and her local community centre. Mary Beth has worked on a number of capital campaigns in Manitoba and Southern Ontario, whose combined campaign goals were $1.5 Billion. She has local, national and international fundraising experience and has worked at the U of M, McMaster, U of T, Sunnybrook Health Sciences Centre... Read More →


Thursday June 1, 2017 14:20 - 15:20
Classroom 3M65

14:20

B3-4: Digging Deep for Diamonds: Finding hidden Major Gift prospects
Limited Capacity seats available

Mary will provide practical ideas on how to uncover ‘hidden gems’ in your database that have major or planned gift potential.

In her day to day major gift work Mary uses her data knowledge from annual giving to help her reach out to the right donors, with the right ask, at the right time, and she can help you do the same!

This session will help you prioritize which donors to visit personally, and will have take-aways for small shops and large complex organizations alike. This session will help you if you are at a small shop don’t know where to start in reaching out to donors for visits and more strategic communications, and also if you are in a larger organization with a large prospect pool you need to prioritize.

 


Speakers
avatar for Mary Saretski, BA, CFRE

Mary Saretski, BA, CFRE

Associate Director of Development, Faculty of Arts, University of Alberta
A relationship builder, out-of the-box thinker, and problem solver, Mary has 14+ years’ experience in fundraising: 10 years in Annual Giving at the University of Alberta, 3 years in Major Gifts with Habitat for Humanity Edmonton, and currently working in major gifts for the University of... Read More →



Thursday June 1, 2017 14:20 - 15:20
Classroom 3M64

15:20

15:35

B4-1: Outtasight! Astounding new insights about donor behaviour
Limited Capacity seats available

How much is too much when it comes to direct contact with your donors?

Jon Lloyd will reveal the results of international campaigning organisation SumOfUs’ long-term digital communications frequency experiments – with major consequences for any serious fundraising programs.

You’ll learn:

  1. Simple tips and tricks that will immediately give you results
  2. The metrics that count when analysing digital fundraising success
  3. The secrets of holding onto your donors in the digital age
  4. What baby boomers care about in online communications

Speakers
avatar for Jon R. Lloyd

Jon R. Lloyd

Fundraising & Campaign Director, SumofUs.org
Jon has an extensive background in fundraising and online campaigning. His deep experience in digital strategy and fundraising was honed at several of Canada and New Zealand’s largest and most respected nonprofits, including Amnesty International. | | When he’s not taking a stan... Read More →



Thursday June 1, 2017 15:35 - 16:35
Classroom 2M72

15:35

B4-2: Top Ten Insights from Client Fundraising Audits
Limited Capacity seats available

Join Lynne Boardman and Leslie Traynor as they share what they have learned in their combined 30 years of assessing client fundraising program strengths, weaknesses, and opportunities.

Lynne and Leslie’s top 10 power tips will help you increase your revenue and build donor loyalty.


Speakers
avatar for Lynne Boardman

Lynne Boardman

Managing Director, Harvery McKinnon Associates
Lynne Boardman has been working in fundraising for nearly 20 years in both Canada and the UK, starting with an animal welfare charity in Vancouver who really did keep their donor records on recipe cards! She’s worked with a myriad of causes as a fundraiser and a consultant, from international aid to health care, environment, human rights, homelessness, and indigenous education. Lynne works as the Managing Director of Vancouver and Toronto... Read More →
avatar for Leslie Traynor

Leslie Traynor

Senior Consultant, Harvery McKinnon Associates
Leslie joined the Toronto HMA team in 2009. She began her fundraising career in 2007 after spending her early career in the corporate sector. As a regional sales manager for a full-service product fundraising company, Leslie worked with schools and non profits throughout Eastern Canada. She was so impressed by the commitment and passion of the fundraisers she met, that they inspired her to change careers. Shortly after, she began work with the Canadian Cancer Society. At the Canadian Cancer Society, Leslie worked on initiatives that provided insights into non profit best practise with respect to donor retention and stewardship. Her corporate career was founded on many of the same relationship-building principles. Value and respect your customers... Read More →


Thursday June 1, 2017 15:35 - 16:35
Classroom 3M64

15:35

B4-3: Once Upon a Time
Limited Capacity seats available

Stories are perhaps the most important fundraising tool and can be told in lots of different ways.  

Jennifer will share a variety of powerful & fun stories that she’s told during her 15-year career as a fundraiser, using everyone from doctors to grandfathers as the storytellers.  You'll see how these compelling stories can transform your solicitations and stewardship materials.

Leave this session armed with creative new ideas you can immediately apply to your fundraising program to inspire more people to make gifts and become loyal donors.


Speakers
avatar for Jennifer R. Collins

Jennifer R. Collins

Special Projects Officer, Ajax Pickering Hospital Foundation
After graduating from Queen’s University (BA in English Literature and an Honours BA in Classical Studies), Jennifer began her career at the Anglican Diocese of Toronto before moving to the Canadian Film Centre as the Managing Director, Worldwide Short Film Festival.For the last ten years at Rouge Valley Health System Foundation, Jennifer has been Special Projects Officer. Projects that keep her busy include managing donor recognition, the direct response program and staff lottery.Jennifer is also proud to have helped raise over $5 million in just two years through the... Read More →



Thursday June 1, 2017 15:35 - 16:35
Classroom 3M67

15:35

B4-4: Creative Peer to Peer Fundraising
Limited Capacity seats available

Peer to Peer fundraising is an effective way to raise money and find donors.  Events allow your supporters to promote your mission while raising new funds.  From walks to bike rides to third party fundraisers, peer to peer events continue to grow in today’s marketplace.

This session will talk about how to take your events to the next level by building strong relationships with participants.  We will also cover the importance of partnership with sponsors and engaging them as teams in the events.


Speakers
avatar for Alison Hagan

Alison Hagan

Director, Development, MS Society
Alison Hagan has worked as a fundraiser at the Multiple Sclerosis Society of Canada, Alberta and NWT Division for 19 years. She has done all the fundraising events, from organizing walks, bike, golf tournaments to third party fundraisers. Alison started as a coordinator out of a... Read More →



Thursday June 1, 2017 15:35 - 16:35
Classroom 3M65

15:35

B4-5: Engaging millennial donors: a Q+A with Daniel Robinson
Limited Capacity seats available

Moderators
avatar for David Kravinchuk

David Kravinchuk

Chief Advice Dispenser, Fundraising Pharmacy
Your WCFC2017 Conference Host is passionate about prescribing professional and practical fundraising solutions, David opened his very own Fundraising Pharmacy (FRx) to dispense name-brand advice (at generic prices!), game-changing bequest marketing and powerful direct marketing projects for charities across Canada and internationally. | | FRx's diverse range of clients include Community Living Toronto, Luther College (Regina), New Democratic Party of Manitoba, Outward Bound New Zealand, St... Read More →

Speakers
avatar for Daniel Robinson

Daniel Robinson

Leadership Giving Manager, MS Society of Canada
A seasoned fundraising, relationship development, sponsorship development and event management professional with deep experience in the not-for-profit sector, working for a number of high-profile, national not-for-profit organizations.



Thursday June 1, 2017 15:35 - 16:35
Eckhardt Gramatté Hall

16:40

Comfort Break 3
Thursday June 1, 2017 16:40 - 16:45
...

16:45

Tony Myers' Closing Keynote: The Power of Yes!
Limited Capacity seats available

There is not a fundraiser in the world that doesn’t long to see or hear a “yes”.

“Yes” is one of the most powerful words known to man.  It is the beginning of everything.

Yes get’s you the gift.  Yes gets you the job.  Yes gets you a loan at the bank.  Yes completes the negotiations for your first home.  Yes even gets you a life partner. 

Tony Myers has lived a life in the pursuit of “Yes” – both in his personal life and in his professional life.  Join Tony as he shares with you the personal and profession life stories and learn how you too can live a life that brings you all the Yes’s you can handle. 


Speakers
avatar for Tony Myers, CFRE, Ph.D., M.A., LL.B

Tony Myers, CFRE, Ph.D., M.A., LL.B

Principal and Senior Fundraising Counsel, Myers & Associates
Tony is a passionate enthusiast, fundraiser, consultant, strategist, author, speaker and coach who loves to raise money and help others to do the same. His life-time of experience in raising money and working with organizations in transition on 5 continents has shaped his expertise as fundraiser, consultant and... Read More →


Thursday June 1, 2017 16:45 - 17:30
Eckhardt Gramatté Hall

17:30

Closing Platitudes and Gratitudes
Limited Capacity seats available

Thursday June 1, 2017 17:30 - 17:35
Eckhardt Gramatté Hall

17:45

Fundraisers in Galleries Drinking Cocktails - generously sponsored by Care2
Limited Capacity seats available

Network with your colleagues with creative cocktails and canapes, provided in part, by the very generous support of Care2.


Thursday June 1, 2017 17:45 - 20:30
Winnipeg Art Gallery, Penthouse 300 Memorial Blvd, Winnipeg, MB R3C 1V1

20:00

Dinner After the After Party
Join us for a casual dinner after Fundraisers in Galleries Drinking Cocktails. (optional, attendees responsible for individual costs)



Thursday June 1, 2017 20:00 - 22:30
PEG Beer Co. 125 Pacific Ave, Winnipeg, MB R3B 0M1
 
Friday, June 2
 

08:00

08:30

Digital Fundraising Workshop | workshop part 1 | generously sponsored by CanadaHelps
Limited Capacity filling up

Not sure where to start on a digital fundraising strategy?

Are you struggling to build an effective online giving page?

Worried about your email solicitation results?

Top international digital non-profit authority, Jon Lloyd, will lead you through an intensive half-day workshop that will give you the tools you need for success.

The day will start with a power-packed overview of the most important actions you can take to boost your digital giving program.  Then we’ll take a deep dive into the key to connecting with your donors and inspiring increased giving and loyalty: compelling digital creative.

You’ll learn

  1. Key strategies for effective digital fundraising programs
  2. What’s really working in digital fundraising and what are just ‘alternative facts’ 
  3. How to write compelling email copy that inspires donors to give
  4. Website creative that turns visitors into donors
  5. The keys to developing stellar stewardship messages that keep donors engaged

This workshop is perfect for seasoned digital fundraisers looking to impress the boss and board with remarkable results and it’s a can’t-miss for anyone considering launching a new online giving program or hitting the reset button on a lacklustre digital strategy.




Speakers
avatar for Jon R. Lloyd

Jon R. Lloyd

Fundraising & Campaign Director, SumofUs.org
Jon has an extensive background in fundraising and online campaigning. His deep experience in digital strategy and fundraising was honed at several of Canada and New Zealand’s largest and most respected nonprofits, including Amnesty International. | | When he’s not taking a stan... Read More →



Friday June 2, 2017 08:30 - 10:30
Convocation Hall

10:30

10:45

Digital Fundraising Workshop | workshop part 2 | generously sponsored by CanadaHelps
Limited Capacity filling up

Not sure where to start on a digital fundraising strategy?

Are you struggling to build an effective online giving page?

Worried about your email solicitation results?

Top international digital non-profit authority, Jon Lloyd, will lead you through an intensive half-day workshop that will give you the tools you need for success.

The day will start with a power-packed overview of the most important actions you can take to boost your digital giving program.  Then we’ll take a deep dive into the key to connecting with your donors and inspiring increased giving and loyalty: compelling digital creative.

You’ll learn

  1. Key strategies for effective digital fundraising programs
  2. What’s really working in digital fundraising and what are just ‘alternative facts’
  3. How to write compelling email copy that inspires donors to give
  4. Website creative that turns visitors into donors
  5. The keys to developing stellar stewardship messages that keep donors engaged

This workshop is perfect for seasoned digital fundraisers looking to impress the boss and board with remarkable results and it’s a can’t-miss for anyone considering launching a new online giving program or hitting the reset button on a lacklustre digital strategy.



Speakers
avatar for Jon R. Lloyd

Jon R. Lloyd

Fundraising & Campaign Director, SumofUs.org
Jon has an extensive background in fundraising and online campaigning. His deep experience in digital strategy and fundraising was honed at several of Canada and New Zealand’s largest and most respected nonprofits, including Amnesty International. | | When he’s not taking a stan... Read More →



Friday June 2, 2017 10:45 - 12:15
Convocation Hall