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Fundraising Pharmacy invivite you to join us in Winnipeg for the second annual WCFC -- the only national-level, multi-day, annual professional development opportunity for fundraisers in western Canada.

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Breakout session [clear filter]
Thursday, June 1
 

10:00

B1-1: AFP Manitoba Chapter presents: Can Philanthropy Become a Tool for Reconciliation?
Limited Capacity seats available

Moderated by Mary Beth Taylor, a panel of experts from the Indigenous and non Indigenous communities will examine the role of the charitable sector in reconciliation including the analysis of the Truth and Reconciliation recommendations and how they can be aligned with Canadian philanthropic principles and policies.


Moderators
avatar for Mary Beth Taylor

Mary Beth Taylor

President & Chief Fundraising Strategist, The Creaddo Group
Mary Beth Taylor, CFRE, has over 20 years of experience in the charitable sector. A proud graduate of the University of Manitoba, she spent eight years on their alumni & development team. Mary Beth obtained her CFRE in 2003 and has taught numerous fundraising courses with topics ranging... Read More →

Thursday June 1, 2017 10:00 - 11:15
Eckhardt Gramatté Hall

10:00

B1-2: Stick your head in that machine. It helps fundraising!
Limited Capacity seats available

Who knew? 

Sticking our heads into MRI machines shows what turns us on.

Neuroscience research is explaining how the brain works and giving us new insights into donor decision-making and other key philanthopic behaviours.  Think about how that will help you with your fundraising!

Learn all about the latest insights with Simone.  


Thursday June 1, 2017 10:00 - 11:15
Classroom 3M64

10:00

B1-3: It's The Most Wonderful Time of Year (to be a fundraiser)
Limited Capacity seats available

Do you want to go back to your office with a plan to raise more money for your charity this year?  Then this session is perfectly timed for maximum impact!

In North America, most charities receive 30% or more of their annual donations in December, much of it delivered through holiday direct marketing campaigns. Would you like to learn how to make your next holiday campaign a real treat for your donors and your boss? Need some powerful strategies to inspire more donors to respond your appeal and boost average gift size? Then this session is the perfect holiday gift for you, your boss and your charity's mission!

Join us to learn how you can inspire your donors to leave your cause a big gift under the holiday tree.  You’re guaranteed to take home practical tips from successful holiday campaigns from across Canada (and one from New Zealand) that you can put to work right away.

Learn:

-how to tell powerful stories that cut through the holiday noise and inspire donors
-powerful ideas to ensure your appeal gets noticed
-how a 5-cent item boosts donor engagement and sends results soaring


Thursday June 1, 2017 10:00 - 11:15
Classroom 3M65

11:20

B2-1 Finding Hidden Gems: Donor Analytics are the key to raising more money and saving you time
Limited Capacity seats available

Donor databases are gold mines of information.  Are you missing the hidden gems in your database?

Looking at your database in a new way may unlock donors with more capacity, opportunities for strengthening weaker revenue streams and providing stability to your fundraising goals annually.

Trends in giving, lapsed donors and potential monthly donors are some of the aspects of analytics that will be reviewed. Second gift conversion rate and Recency / Frequency and Monetary metrics - why are these important for you and your organization? Take the next step towards unlocking the gems in your database! 

Thursday June 1, 2017 11:20 - 12:35
Eckhardt Gramatté Hall

11:20

B2-2: Fundraisers and Marketers: Your Secret Tool to Show Impact?
Limited Capacity seats available

Fundraisers, comms people and marketers of issue-based organizations: I know you sometimes struggle with showing impact to your donorfile. And what about engagement --  it can be challenging to send your list things to do and actions to take, right? And yet you're the issue-area expert. And yet you're providing services on the frontlines. 

You may have heard of the term policy advocacy, but I bet you haven't thought about it as a tool for fundraising, communications and engagement. We'll talk big picture (what it is and what it isn't, charities, advocacy, the CRA and the 10% rule) and we'll talk specifics (how to use it for fundraising, communications and engagement). I'll show examples from small and local to large and national organizations. We'll review different approaches, from 'grasstops' to grassroots. You'll learn how roles/teams can work together to help create maximum impact while also boosting revenue and engagement levels. Oh and let's not forget, re-affirming to your supporters why they support you ! 

You'll come away from this session knowing the theory and the practice, including:

  • What policy advocacy is and how, where and why to use it (and when not to).
  • A brief overview of how the Canadian rules around advocacy affect you (spoiler: not as much as you might think). 
  • How to use it for fundraising and marketing/communications and what overlapping goals can look like.
  • Examples of what some best in class organizations are doing.
  • A review of different internal structures, roles and their pros and cons (government relations vs. campaigner and closed-door meetings vs. online petitions etc…) and how teams can work together for mutual benefit.

Thursday June 1, 2017 11:20 - 12:35
Classroom 3M64

11:20

B2-3: Bequestworld: Unlocking the maze of legacy marketing
Limited Capacity seats available

Millions of ordinary Canadian donors are stuck in a loop driven by standard fundraising models where their deeply held philanthropic dreams are never realized.

Just like the 'hosts' in the HBO series, Westworld, your annual giving donors have a deep secret.  But smart fundraisers can get ahead of the revolution that is about to begin.

Welcome to Bequestworld.  You’ll learn how you can start your donors on a journey to self-actualization and help them express their deepest personal values by making a gift in their will.

David will guide you through the maze of Bequest Marketing and show you how having respectful and carefully paced conversations about legacy gifts will help you achieve transformational fundraising success for your organisation.

No matter how many staff your organisation has or the size of your gift planning budget, you will leave with a wealth of ideas you can implement right away.

Practical.  Strategic.  Compelling.

Guaranteed!


 


Thursday June 1, 2017 11:20 - 12:35
Classroom 3M65

14:20

B3-1: The Art and Science of Fundraising: How to Use Both Sides of Your Brain to Raise More Money
Limited Capacity seats available

Art (writing, design, and creativity) and Science (analysis of facts and numbers) are both critical tools that you must have to succeed in fundraising. Each is defective without the other. If you have one and not both, you'll do poorly.

Art is what gives us the human connection in fundraising.  Donors give with their hearts, and Art helps us understand that and speak to the heart.  Science gives us the scientific method. Without that, we're guessing what works.  Science uncovers truths that we wouldn't see otherwise.

"Art only" fundraising is a hodge-podge of guesses and personal preferences. All you have to go on is what seems right, and we all live under the illusion that everyone is exactly like us. It doesn't work. And it's very common.  "Science only" fundraising is a mass of facts. It misses the real reasons people give, which are ineffable and emotional. It doesn't work. It's somewhat less common.

This session will look at the fundamentals of using both the right (Art) and left (Science) sides of your brain.

We'll take a practical approach that will enable you to take advantage of your own strengths and knowledge while tapping into the "other" side of your brain. 

Escape the guesswork that bedevils so many fundraisers. Use your whole mind and watch results improve!


Thursday June 1, 2017 14:20 - 15:20
Eckhardt Gramatté Hall

14:20

B3-2: Sponsorship: Fact or Fiction?
Limited Capacity seats available

Sponsorship may be the most misunderstood word in a fundraiser’s toolkit.  Christi Cruz, Senior Manager, Community Affairs – TELUS will share insider’s secrets on what works, what doesn’t and how to ensure your sponsorship toolbox has the tools you need to get to YES!. 

This informative look into the world of corporate sponsorship will leave you full of insight and new ideas on creating proposals that work. In this session you will learn the new “rules” and walk away understanding what not to pitch to potential funders.


Thursday June 1, 2017 14:20 - 15:20
Classroom 2M72

14:20

B3-3: Global Planned Giving & Fundraising Perspectives
Limited Capacity seats available

Together, Tobin & Mary Beth have worked on global capital campaigns for WWF while leading fundraising teams at WWF-UK and WWF- Canada respectfully.

Today, they work as global partners in the consulting world. In this session, they will examine the trends for Planned Giving and fundraising in different cultural contexts focusing on Asia, Africa, Middle East, Europe and Australia. 

Thursday June 1, 2017 14:20 - 15:20
Classroom 3M65

14:20

B3-4: Digging Deep for Diamonds: Finding hidden Major Gift prospects
Limited Capacity seats available

Mary will provide practical ideas on how to uncover ‘hidden gems’ in your database that have major or planned gift potential.

In her day to day major gift work Mary uses her data knowledge from annual giving to help her reach out to the right donors, with the right ask, at the right time, and she can help you do the same!

This session will help you prioritize which donors to visit personally, and will have take-aways for small shops and large complex organizations alike. This session will help you if you are at a small shop don’t know where to start in reaching out to donors for visits and more strategic communications, and also if you are in a larger organization with a large prospect pool you need to prioritize.

 


Thursday June 1, 2017 14:20 - 15:20
Classroom 3M64

15:35

B4-1: Outtasight! Astounding new insights about donor behaviour
Limited Capacity seats available

How much is too much when it comes to direct contact with your donors?

Jon Lloyd will reveal the results of international campaigning organisation SumOfUs’ long-term digital communications frequency experiments – with major consequences for any serious fundraising programs.

You’ll learn:

  1. Simple tips and tricks that will immediately give you results
  2. The metrics that count when analysing digital fundraising success
  3. The secrets of holding onto your donors in the digital age
  4. What baby boomers care about in online communications

Thursday June 1, 2017 15:35 - 16:35
Classroom 2M72

15:35

B4-2: Top Ten Insights from Client Fundraising Audits
Limited Capacity seats available

Join Lynne Boardman and Leslie Traynor as they share what they have learned in their combined 30 years of assessing client fundraising program strengths, weaknesses, and opportunities.

Lynne and Leslie’s top 10 power tips will help you increase your revenue and build donor loyalty.


Thursday June 1, 2017 15:35 - 16:35
Classroom 3M64

15:35

B4-3: Once Upon a Time
Limited Capacity seats available

Stories are perhaps the most important fundraising tool and can be told in lots of different ways.  

Jennifer will share a variety of powerful & fun stories that she’s told during her 15-year career as a fundraiser, using everyone from doctors to grandfathers as the storytellers.  You'll see how these compelling stories can transform your solicitations and stewardship materials.

Leave this session armed with creative new ideas you can immediately apply to your fundraising program to inspire more people to make gifts and become loyal donors.


Thursday June 1, 2017 15:35 - 16:35
Classroom 3M67

15:35

B4-4: Creative Peer to Peer Fundraising
Limited Capacity seats available

Peer to Peer fundraising is an effective way to raise money and find donors.  Events allow your supporters to promote your mission while raising new funds.  From walks to bike rides to third party fundraisers, peer to peer events continue to grow in today’s marketplace.

This session will talk about how to take your events to the next level by building strong relationships with participants.  We will also cover the importance of partnership with sponsors and engaging them as teams in the events.


Thursday June 1, 2017 15:35 - 16:35
Classroom 3M65

15:35

B4-5: Engaging millennial donors: a Q+A with Daniel Robinson
Limited Capacity seats available

Moderators
avatar for David Kravinchuk

David Kravinchuk

Philanthropy Firebrand, The Common Good
Your WCFC2019 Conference Host firmly believes philanthropy’s power belongs to all people and not just the world’s wealthiest.  He created The Common Good fundraising agency to help charities and nonprofits of all sizes to empower donors of modest means to experience self-fulfillment... Read More →

Thursday June 1, 2017 15:35 - 16:35
Eckhardt Gramatté Hall